Choose the Perfect Plan for Your Investing Journey

Flexible options for everyone from beginners to expert traders. All plans include commission-free stock and ETF trades.

Monthly
Annual Save 20%

Free

For beginners getting started

$0 /month

Free plan includes:

  • Commission-free stock & ETF trades
  • Fractional shares trading
  • Basic market data
  • Paper trading mode
  • Basic investment learning resources
  • AI-powered trading automation
  • Tax-loss harvesting
  • Custodial accounts

Premium

For serious individual investors

$9.99 /month

Everything in Free, plus:

  • AI-powered trading automation
  • Advanced real-time market data
  • Custom strategy builder
  • Tax-loss harvesting
  • Priority customer support
  • Premium research reports
  • 1 custodial account
  • Unlimited family accounts

Family Premium

For families investing together

$19.99 /month

Everything in Premium, plus:

  • Unlimited custodial accounts
  • Advanced educational tools
  • Family investing challenges
  • Guardian approval workflows
  • Stock-Back® rewards for learning
  • Advanced AI recommendations
  • Dedicated family success manager
  • Family portfolio analytics

Need a custom solution?

Our Enterprise plan is tailored for institutions, advisors, and high-volume traders with custom pricing based on your specific needs.

  • Unlimited trading volume
  • API access
  • Custom integrations
  • Dedicated account manager

Feature Comparison

Feature Free Premium Family Premium
Commission-free trades
Fractional shares
AI-powered trading
Advanced
Real-time market data Basic Advanced Premium
Custodial accounts 1 account Unlimited
Tax-loss harvesting
Family challenges
Customer support Email Priority Dedicated Manager

Frequently Asked Questions

What is the difference between plans?

All plans include commission-free trades and fractional shares. Premium adds AI-powered trading, advanced market data, and tax optimization. Family Premium includes all Premium features plus unlimited custodial accounts, educational tools, and family challenges designed to teach investing to children.

Can I switch plans later?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. Changes to your subscription will take effect at the start of your next billing cycle.

How do custodial accounts work?

Custodial accounts allow adults to manage investments on behalf of minors. You maintain control of the account until the minor reaches the age of majority in their state (usually 18 or 21). These accounts are great for teaching children about investing while helping them build wealth for their future.

Is there a free trial?

Yes, both Premium and Family Premium plans come with a 14-day free trial. You can explore all features during this period, and you won't be charged if you cancel before the trial ends.

What is AI-powered trading?

Our AI-powered trading uses advanced quantum algorithms to analyze market data, identify patterns, and make trading recommendations. It can also automatically execute trades based on your predefined strategy and risk tolerance. This technology is designed to remove emotional bias from trading decisions and capitalize on market opportunities 24/7.

Ready to start investing smarter?

Join thousands of investors already using Elson to grow their wealth with AI-powered technology.